Sabah el kheir Lovin Cairo fammm! 🌞 What was that weekend?! Wedding szn is officially in full swing and it’s getting juicier by the minute! 💍 Speaking of weddings, Karim Dash just pulled off a full-blown fairytale wedding in Gouna and honestly? We're still recovering from the AWWWW-fest 😭✨ Aaand in other spicy news, everyone’s buzzing about Marwan Serry and his investment in Dagenham 👀 Things are heating up fast, and you know we’ll be keeping you in the loop!

LOVIN TEA

🇬🇧👋🏻 The End Of The Journey… Marwan Serry Officially Withdrew From Dagenham After Salma Mashhour’s Dismissal

• Just days after enthusiastically stepping into the Dagenham & Redbridge FC scene, Marwan Serry has officially withdrawn from the club. Bringing an abrupt end to a brief but intense chapter.

• The decision follows the sudden dismissal of Salma Mashhour, who was appointed as Director of Development & Engagement but shockingly removed just 48 hours into the role.

• Serry didn’t just step away quietly—he also pulled the plug on an ambitious investment project he had only just begun. For fans who were buzzing about the energy this new duo brought in, the mood quickly flipped to disbelief.

• In a candid explanation, Serry shared that racism played a major part in his decision to leave. Both he and Mashhour reportedly faced discriminatory behavior during their very short time at the club—even while filming content.

• What was supposed to be an exciting venture quickly became a disheartening experience.

• As news of the withdrawal spread, Dagenham & Redbridge FC started bleeding followers—thousands per minute, as social media timelines turned from cheers to farewells.

SHARABLES TO GOSSIP OVER WITH YOUR BESTIE

🍿 Sharable bits and tips! 

• Karim Dash’s wedding? A whole vibe! From tear-jerking moments to the ultimate party energy, this day had it all 💃🏽🕺🏽

• B Laban’s sudden shutdown has left Egypt in shock, with dramatic TikToks, knocked doors, and new dessert shops popping up everywhere! 🍨

• When life throws a curveball, it’s all about family support! 💖 Assala’s love for her daughter is everything — heart eyes for this dynamic duo! 😍

• From Aswan With Love: Jacquemus Just Sent the Internet Into a Spiral 🌿📸

• Billie Elish playing in microbus + a woman is driving = FEVER DREAM!

COMMTEXT

👀 Out of Commtext

• So mindful… so demeur 😌 Click here for context

MERCH

🌞 Lovin Merch: Summer Picks!

• When you’re out, running errands and simply Lovin your life, you have your handy dandy flask to keep your drinks cool. You’ve got your cap to shade you from the sun, your notebook to record your brightest ideas.

• Anything and everything that’ll remind you that you’re lovin’ life, there’s a Lovin Merch product for you.

• Click here to add them goodies to your cart.

LOVIN CAIRO SHOW

 🎥 Daily Dose of The Lovin Cairo Show

SUPPORT

🙌🏼 Support a good cause

• Your donations do more than just support us—they're changing lives around the globe. Every contribution helps us tell impactful stories, amplify unheard voices, and highlight important issues.

• Together, we're making a global impact. Thank you for helping us create a better world through powerful media!

👋 Hello, That’s me - your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.