Sabah el Kheir ya Qaheraaaaa! ☀️ it’s finally Thursday… which means THE LONG WEEKEND HAS OFFICIALLY STARTED! The long-awaited Eid break has finally arrived and Ramadan is almost behind us! 🌙✨ This Ramadan has been one for the books—from next-level mosalsalat, and their trending Tiktok sounds to childhood car dooddling coming to life and casually roaming the streets of Cairo. 😂 Think we’ve seen it all? Almost! But if you need a quick catch-up, just hit refresh on our feed. 🔄📲 From the funny to the feels, this month’s been a rollercoaster, and every moment’s been unforgettable! 💛 With Eid is just around the corner, we’ve gathered everything you might possibly think of doing. So, buckle up and let’s go! ✨

LOVIN DRAMA

👀El Abd Vs BLaban: A Controversial Ad Campaign That Turned Into A Legal Battle!

• The recent advertising campaign by “Blaban” has stirred up a storm in the Egyptian sweets industry, leading El Abd Sweets to take legal action. The campaign started with a sweet and sincere thank you to those who’ve made Kahk a beloved Eid tradition – from the bakers to those who cherish it as part of the holiday ritual. But things quickly took a cheeky turn.

• In one scene, the ad directly addressed the man who claims to have created Kahk, saying, “Thanks for the legacy… but this year, step aside, because Blaban is bringing new creations and flavors!”

• The unexpected move has stirred up quite a bit of drama!

• The sweets company El Abd, feeling that the campaign is unfairly tarnishing their reputation, has officially filed a complaint with Engineer Khaled Abdel Aziz, head of the Supreme Council for Media Regulation, demanding that the “Blaban” campaign be stopped.

• The company claimed that the ad is misleading and disrespects the legacy of their late founder, Ahmed Abdel Rahim Al Abd, a pioneer in Egypt’s sweets industry and a key figure in the Cairo Chamber of Commerce and Confectionery Division.

• Is it just a competition?

• For El Abd, this goes beyond healthy competition. They’re not just concerned about the rivalry between the two brands but are focused on protecting the integrity of their brand and honoring the memory of their founder.

• They believe that the “Blaban” ad misuses their legacy and could mislead the public about their values and ethics.

• As the legal battle heats up, the drama has spilled over onto social media and the internet keeps buzzing with all the drama!

RAMADAN SHARABLES

🍿 Sharable bits and tips! 

• On set or off, they’re still caught up in Mohamed’s drama! 😂🎭

• Ish Ish and Ragab El Geretly captured everyone's hearts... even Ahmed Hatem joined the fan club too! 🥰

• Who else remembers drawing cars like this as a kid? Well, now it’s real and rolling through Cairo! 🚙😂

LOVIN EID

💰🍬EGP 16K for a Box of Kahk?! This Year’s Prices Are Breaking Records—And Wallets!

This year’s box of Kahk might break the bank this Eid!

• Ramadan is wrapping up, and you know what that means—kahk season is officially here! But this year, something other than powdered sugar is leaving a mark… the price tags!

• Word on the street (and all over social media) is that one luxury bakery has priced a single box of kahk at a jaw-dropping EGP 16,000! While this might be an extreme case, there’s no denying that kahk prices have skyrocketed across the board. On average, a decent box will now set you back anywhere between EGP 800 to EGP 2,500—and let’s be honest, that’s enough to make anyone second-guess their sweet tooth!

• Inflation has undoubtedly played a role, but people can’t help but poke fun at how kahk is turning into a luxury item. Social media reactions have been golden, with memes comparing kahk to designer handbags and tweets joking that families might need a payment plan just to afford their holiday treats this year.

• Despite the hefty price tags, one thing is for sure—kahk is a non-negotiable part of Eid. Whether you’re splurging on the fancy stuff or sticking to a good old homemade batch, the tradition (and the sugar rush) lives on!

• What do you think—would you ever pay that much for a box of kahk, or are you dusting off grandma’s recipe instead?

COMMTEXT

👀 Out of Commtext

• How can you not what? 👀 Click here for context

MERCH

🌞 Lovin Merch: Summer Picks!

• When you’re out, running errands and simply Lovin your life, you have your handy dandy flask to keep your drinks cool. You’ve got your cap to shade you from the sun, your notebook to record your brightest ideas.

• Anything and everything that’ll remind you that you’re lovin’ life, there’s a Lovin Merch product for you.

• Click here to add them goodies to your cart.

LOVIN CAIRO SHOW

 🎥 Daily Dose of The Lovin Cairo Show

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