Sabahooo Lovin Cairo fam! 🌞 The buzz is REAL, and you’re gonna want to hear this! 🎉 WOHOO!! First up, Egyptians are taking over the Premier League AND turning it into an Amr Diab concert? 🎤 Salah and Marmoush got their clubs out here trading lyrics, and the fans are absolutely LOVING it! 😂

Cairoubai in the making? 🌆🇪🇬 Mohamed Alabbar is working his magic on Wust El Balad, with plans to give it a Dubai-style glow-up 🏙️✨ Get ready for a whole new vibe in the heart of Cairo!

And it doesn’t stop there! A heartfelt tribute from Saudi Arabia’s Minister of Energy, Prince Abdulaziz bin Salman, celebrates the spirit of the Egyptian people with ‘Alf Tahiya’ by Ahmed Saad. It’s all about that international love! 💖

Oh, and two vocal powerhouses are about to join forces for one stunning performance 😍 Trust me, you won’t want to miss this! 🚀

LOVIN RAMADAN DRAMAAA

🏆 The Results Are In! Kamel El Adad++ Is Officially Ramadan 2025’s Most Anticipated Series!

• Weekend Fun: Here's Your Ultimate Guide to an Epic Time!

  Ready to kick off your weekend in style? Whether you're all about dancing the night away, vibing with live tunes, indulging in some retail therapy, or just munching on mouthwatering bites, we've got your weekend covered. Check out these fun-filled events happening in town, from glow-in-the-dark parties to music festivals – let's dive in!

  10. Lege-cy Live at Boom Room

  End your weekend with a bang at a live concert by the local rap legend, Lege-cy! If you're a fan of fresh beats and killer lyrics, this is one show you won’t want to miss.

  What? Live rap concert by Lege-cy
  When? Saturday, February 22nd, 9 PM
  Where? Open Air Mall, Madinaty
  How much? EGP 500 (Tickets via TicketsMarche)

  9. Glow Crazy at Zulu's Maadi Party

  Let your inner party animal shine at Zulu's epic glow-in-the-dark bash! Time to paint the town neon and dance the night away with electric vibes and luminous fun. Who’s up for some serious glow time?

  What? Glow in the Dark Party
  When? Saturday, February 22nd, 9 PM
  Where? Zulu, Maadi
  How much? Inquire via Zulu’s Instagram

  8. Massar Egbari’s Album Launch at CJC610

  Music lovers, unite! The legendary band Massar Egbari is launching their new album ‘Mabaetsh Akhaf’ with a live performance that promises all the hits and fresh sounds. Don't miss this celebration of music and culture!

  What? Massar Egbari Live Album Launch
  When? Friday, February 21st, 8 PM
  Where? Cairo Jazz Club 610, Sheikh Zayed
  How much? Inquire via CJC610’s Facebook

  7. “Love Me” Self-Love Workshop at The Aerial Studio

  Ladies, it’s time to treat yourself! Embrace a day of empowerment, reflective exercises, and self-care rituals in The Aerial Studio's ‘Love Me’ workshop. End the day with a professional photoshoot as your Valentine’s gift to yourself – because you deserve it!

  What? Self-Love Workshop + Photoshoot
  When? Sunday, February 23rd, 4 PM
  Where? The Aerial Studio
  How much? Message The Aerial Studio on Instagram to reserve

  6. Stock Up for Ramadan at Bazarna Pop-Up Society

  Ramadan is around the corner, and Bazarna is bringing a pop-up shopping paradise! From unique finds to festive goods, it’s the perfect place to shop for the upcoming season. Let’s get into the spirit!

  What? Ramadan-Themed Pop-Up Shopping
  When? Friday, February 21st to Sunday, February 23rd
  Where? Downtown Katameya
  How much? Inquire via Bazarna’s Instagram

  5. The Tap West: Zabadi Khalat Live

  Ready for a live show that mixes Eastern and Western vibes? Local duo Zabadi Khalat will be performing at The Tap West, blending different genres for an unforgettable musical journey. Don't miss the fusion of sounds!

  What? Live Performance by Zabadi Khalat
  When? Friday, February 21st, 10 PM
  Where? The Tap West, Sheikh Zayed
  How much? Message The Tap West on Instagram to reserve

  4. Disco Misr at E7kky Festival

  Who’s up for a full day of fun? Disco Misr will be rocking the stage at ZED Park’s ‘E7kky Festival’, along with tons of exciting workshops, a bazaar, and a whole lot of other activities. Get your tickets, and let’s get the party started!

  What? Disco Misr Performance + Festival Fun
  When? Friday, February 21st, 10 AM - 10 PM
  Where? ZED Park, Sheikh Zayed
  How much? EGP 450 - EGP 1,750 (Tickets via Tazkarti)

  3. Grill Setup Picnic at O West

  Grab your picnic blanket and head to O West for a mouthwatering experience with Grill Setup's first event of 2025. From truffle sliders to beef tacos, it's a foodie’s dream come true. Come for the bites, stay for the vibes!

  What? Picnic with Delicious Grilled Bites
  When? Friday, February 21st, 1 PM - 10 PM
  Where? O West, 6th of October City
  How much? Inquire for pricing at Grill Setup's Instagram

  2. Keika Cake Decorating Workshop

  Have you ever decorated your own cake? Now’s your chance to master the art of cake design at Keika’s ‘Decorate Your Own Keika’ workshop! Whether you're a beginner or a pro, this hands-on session will have you creating masterpieces.

  What? Cake Decorating Workshop
  When? Saturday, February 22nd, 2 PM
  Where? L’appart, Maadi
  How much? Message Keika’s Instagram to reserve your spot

  1. Darb 15’s Garage Sale in Maadi

  Looking for a bargain? Darb 15’s garage sale is back, and it’s your chance to score some great deals on clothing, accessories, and more! Go on a treasure hunt and discover some hidden gems.

  What? Garage Sale (Clothes, Accessories & More)
  When? Friday, February 21st, 10 AM - 4 PM
  Where? Darb 15, Maadi
  How much? Inquire via Darb 15’s Instagram

SHARABLES TIMEEE

🍿 Sharable bits and tips! 

• Egyptians taking over the Premier League AND turning it into an Amr Diab concert? 🎤 Salah and Marmoush got their clubs out here trading lyrics, and the fans are eating it up! 😂

• Cairoubai in the making? 🌆🇪🇬 Mohamed Alabbar wants to give Wust El Balad in Cairo a Dubai-style glow-up 🏙️✨

• A heartfelt tribute from Saudi Arabia’s Minister of Energy, Prince Abdulaziz bin Salman, celebrating the spirit and kindness of the Egyptian people with ‘Alf Tahiya’ by Ahmed

• Two vocal powerhouses coming together = one stunning performance 😍

LOVIN NEWS

Egyptian Security Forces Eliminated Dangerous Criminal Gang In Assiut… & People Can’t Help But Relate It To El Gezira

• It’s not every day that real life feels like a scene from an action-packed movie, but that’s exactly what happened in Sahel Selim, Assiut. Egyptian security forces successfully eliminated a dangerous criminal gang after an intense armed confrontation, and people can’t help but compare it to the iconic movie El Gezira.

• This wasn’t just any gang. These criminals had been terrorizing Sahel Selim, running a full-fledged empire of drug trafficking, illegal weapons trade, and violent crimes to expand their control. Their leader? A notorious fugitive wanted for 44 felonies, including murder, armed robbery, and drug smuggling—and he wasn’t alone. Another key gang member had already accumulated 108 years in prison sentences, making them real-life crime lords straight out of a thriller.

• El Gezira vibes… “Khott El S3eed” in real life It didn’t take long for people to draw comparisons to El Gezira, the legendary film starring Ahmed El Sakka as Mansour El Hefny. Just like in the movie, this gang had built a fortified stronghold, stockpiled a dangerous arsenal of weapons, and ruled with fear and violence. It was as if they were running their own version of the infamous “Khott El S3eed,” making them nearly untouchable—until now.

• Security forces launched a strategic operation, leading to an intense armed confrontation that ended with the gang’s complete takedown. In an official statement, authorities confirmed that the criminals had been neutralized, and legal actions have been taken against those who survived the battle.

• While the comparisons to El Gezira are undeniable, there’s one major difference—the ending. Unlike the film’s infamous cliffhanger, there’s no sequel in sight for these criminals. Egyptian security forces made sure that justice was served, putting an end to their reign of terror once and for all.

LOVIN TEA

🤯 Could Wust El Balad Become Downtown Dubai? Mohamed Alabbar Has Big Plans To Turn Downtown Cairo Into A Glitzy Hotspot!

• Wust El Balad is a place where history meets hustle. But could it also be the next Downtown Dubai? Emirati billionaire Mohamed Alabbar, the mastermind behind Emaar Properties, sure thinks so! He’s got big, glitzy plans to transform this historic heart of Cairo into a tourist hotspot, packed with luxury hotels, high-end shopping, and modern attractions.

• But not everyone is on board. Some say Wust El Balad’s charm lies in its vintage soul—its old cafes, Parisian-inspired architecture, and timeless character. Others? Well, they’re already dreaming of a “Cairoubai” glow-up!

• Alabbar believes Wust El Balad has major potential. Right now, Downtown Dubai attracts a jaw-dropping 110 million tourists a year—and he sees Cairo’s historic district pulling off something similar.

• His vision? A modern facelift with more hotels, shopping hubs, and an overall upgrade to make it a top global destination. Given that Cairo already draws millions of visitors, adding a little luxury could turn it into a buzzing, must-visit hotspot.

• Before we imagine skyscrapers and luxury malls, let’s remember why Wust El Balad is iconic in the first place.

• Did you know? Downtown Cairo was inspired by Paris! Back in the 19th century, Khedive Ismail visited France and decided, “Why not make Cairo even better?” He brought in French architects to design the area, creating the elegant streets, grand buildings, and European-style charm we see today.

• It’s a place where history whispers through every street corner, where art, culture, and heritage mix with the daily bustle of the city. That’s what makes this spot so unique—and that’s exactly why Alabbar sees its potential.

COMMTEXT

👀 Out of Commtext

• What? why!🤣 Click here for context

MERCH

🌞 Lovin Merch: Summer Picks!

• When you’re out, running errands and simply Lovin your life, you have your handy dandy flask to keep your drinks cool. You’ve got your cap to shade you from the sun, your notebook to record your brightest ideas.

• Anything and everything that’ll remind you that you’re lovin’ life, there’s a Lovin Merch product for you.

• Click here to add them goodies to your cart.

LOVIN CAIRO SHOW

 🎥 Daily Dose of The Lovin Cairo Show

SUPPORT

🙌🏼 Support a good cause

• Your donations do more than just support us—they're changing lives around the globe. Every contribution helps us tell impactful stories, amplify unheard voices, and highlight important issues.

• Together, we're making a global impact. Thank you for helping us create a better world through powerful media!

👋 Hello, That’s me - your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.