GOOD MORNING CAIRROOOO & HAPPY TUESDAY! 🌞✨

Halfway through the week and one day closer to the long weekend — here’s your Tuesday must-see drop:

💖 Dad’s sweet gesture leaves the internet in awe after piercing his daughter’s belly button himself!
⭐️ Rami Malek — the 7th Egyptian wonder — is getting his star on the Hollywood Walk of Fame in 2026. Mr. Robot to Freddie Mercury? Legends only.
📸 Here’s to every dad crouching, directing, and hyping his girl up for the perfect beach shot!
🙅‍♀️ Two sisters didn’t let a slur slide — they spoke up and got everyone talking.
🥹 Dr. Mashali’s kindness still inspires hearts, five years on.
🗿 When ancient art predicts TikTok trends centuries before we even danced!
💋 A surprise kiss at Ragheb Alama’s North Coast concert has everyone buzzing!

✨ Tuesday’s here — the weekend’s waving — and we’re rolling with the stories that keep you hooked. 💪✨

LOVIN GENERATIONSS

Two Girls Check Their Mom’s Slur and the Internet’s Talking

• A recent family video has sparked a huge conversation online after two young girls didn’t let their mother’s casual use of an old slur slide.

• In the clip, the mother is filming her daughters when she jokes that one of them sat in the sun for so long she looked darker — using an Arabic slur the girls called the “Z word.”

• The girls immediately shut it down. They told their mom it’s a slur, comparing it to the N-word, and explained that using it is offensive and implies looking down on people for their skin color.
  

  Generations Clash

• The mother, clearly surprised, brushed it off at first. She argued that when she was younger, everyone used the word casually without thinking twice.

• But her daughters stood their ground.

• They reminded her that times have changed and that what once passed as a harmless word is now widely recognized as hurtful and racist.

• One of the girls even pointed out that saying it in public could land someone in serious trouble — or even in jail in certain places.

  
  Social Media Reacts

• The video quickly spread online and people were divided.

• Many users praised the girls for their awareness, calling them smart, outspoken, and proof that today’s generation is more mindful about racism and language.

• On the other hand, some viewers felt more sympathy for the mother’s perspective.

• They said they grew up hearing the same word in everyday life and argued that this concept is mostly a Western idea being forced on older generations.

LOVIN LIFE
🍿 Sharable bits and tips! 

• Dad's sweet gesture leaves the internet in awe after piercing his daughter’s belly button himself 💖🫶

• Rami Malek, the 7th Egyptian wonder of the world 😉, is getting a star on the Hollywood Walk of Fame in 2026. From Mr. Robot to Bohemian Rhapsody, his journey is proof that talent knows no borders.

• Here’s to every dad who’ll crouch, direct, and hype his girl up for the perfect shot. 🫶👑🌊

• Two sisters didn’t let a slur slide when their mom casually dropped it. Instead, they spoke up sparking an online discussion.

• Dr. Mashali’s compassion knew no bounds, and even five years later, his story inspired the world... 🥹

• When ancient art predicts TikTok moves centuries ahead 🗿🛶

• A surprise kiss at Ragheb Alama’s concert in Egypt's North Coast has everyone talking!

COMMTEXT

👀 Out of Commtext

What’s going on? Click here for context

MERCH

🌞 Lovin Merch: Summer Picks!

• When you’re out, running errands and simply Lovin your life, you have your handy dandy flask to keep your drinks cool. You’ve got your cap to shade you from the sun, your notebook to record your brightest ideas.

• Anything and everything that’ll remind you that you’re lovin’ life, there’s a Lovin Merch product for you.

• Click here to add them goodies to your cart.

LOVIN CAIRO SHOW

 🎥 Daily Dose of The Lovin Cairo Show

SUPPORT

🙌🏼 Support a good cause

• Your donations do more than just support us—they're changing lives around the globe. Every contribution helps us tell impactful stories, amplify unheard voices, and highlight important issues.

• Together, we're making a global impact. Thank you for helping us create a better world through powerful media!

👋 Hello, That’s me - your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.