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- Shaken but Unbroken: Cairo's Heartwarming Moments Amidst a Midnight Earthquake🌍💫
Shaken but Unbroken: Cairo's Heartwarming Moments Amidst a Midnight Earthquake🌍💫


It’s finally Thursday, Cai Town — the weekend is here and we’re so ready for it!✨ But Egypt’s been feeling a little shaky… literally. At 1:51 AM, a 6.4 magnitude earthquake struck north of Rashid, giving the country an unexpected midnight scare. Luckily, no damage or injuries were reported. And while the ground shook, some hearts still shined — like the woman who stepped in to rescue an injured crow from kids, nursing it back to health and giving it a second chance at freedom. Or the man who, on a windy, dusty day, bought an entire cart of bananas just so the seller could head home and take shelter. Heroes like that? Pure Egyptian spirit. 💥
LOVIN TEA
12 Million Dollars For An Ad? This Egyptian Compound Ad Has Everyone Raising Eyebrows!
In a move that’s got the internet buzzing, a North Coast compound in Egypt just dropped an eye-popping $12 million (that’s about 600 million EGP) on an ad campaign that’s got everyone talking.
Yes, you read that right—$12 million! But what could possibly warrant such a hefty price tag? Well, it’s all about the star power.
The ad features none other than Hollywood legend Sylvester Stallone, his three daughters—Sophia, Sistine, and Scarlet—and football icon Thierry Henry.
It’s a high-octane lineup designed to make even the most luxurious beachfront properties look like a bargain. But the question on everyone’s mind is: Was it really worth it?
Let’s break it down:
$5 million for Stallone: A true action hero, Stallone doesn’t come cheap. But with his iconic status and rugged charm, it’s no surprise he took center stage in the campaign.
$3 million for the Stallone daughters: Sophia, Sistine, and Scarlet might not be as globally famous as their dad, but they’re no strangers to the spotlight. Their star power definitely added some extra sparkle to the ad.
$4 million for Thierry Henry: The football legend’s participation in the campaign isn’t just a nod to luxury—it’s a full-throttle endorsement from one of the world’s greatest athletes.
Naturally, when such a massive amount is spent, the reactions are anything but subtle. Some are praising the creativity behind this celebrity-filled ad, while others are scratching their heads, wondering how this much money can be justified.
Some say the price tag is a bit much, considering that the real estate market doesn’t exactly need an action hero to sell properties. Others, however, are all for the glitzy extravagance, arguing that if anyone can pull off a luxury ad with this much star power, it’s certainly a brand aiming for the high-end market.
LOVIN WEEKEND
Weekend Covered: 12 Hot Events Happening In Cairo You Don’t Wanna Miss!
Ready for a weekend packed with excitement, music, shopping, and some serious fun? We’ve rounded up the hottest events in Cairo this week, and trust us—you won’t want to miss these!
Amr Diab AND &friends on the same stage? Sign. Me. UP!
Amr Diab is coming to the AUC this weekend and you bet this is one of the most looked up for events of the week! And the best part is that &friends will be joining in too!
🎉 What? Amr Diab x &friends Concert
📍Where? The American University in Cairo
🎟️ Tickets on tazkartievents
Shop till you drop at Lokamania
Lokamania is back, and it’s the perfect place to find unique, locally-made items. Whether you’re looking for gifts or just treating yourself, this shopping bazaar has it all!
🛍️ What? Local Shopping Bazaar
📍 Where? U Venues
📅 When? Friday and Saturday, May 16 & 17
🎟️ More deets on @_lokaii
Go Back in Time with Ehab Tawfik!
Ehab Tawfik’s timeless music will transport you back in time this Friday at Cairo Jazz Club. If you’re a fan of classic hits, you don’t want to miss this.
🪩 What? Ehab Tawfik x Ma Yatloboho El Mostame3oon
📍 Where? Cairo Jazz Club 610
📅 When? Friday, May 16
🎟️ More deets on @cairojazzclub610
Tuesdays Are the New Fridays!
Why wait till the weekend? Kashouty’s performance this Tuesday will have you dancing the night away and setting the tone for the rest of your week!
🪩 What? Kashouty Performance
📍 Where? Aurora O West
📅 When? Tuesday, May 13
🎟️ More deets on @auroraowest
Ain Gamal Comedy Show Has to Be on the Weekend List!
Get ready to laugh your heart out with Omar El Gamal’s stand-up comedy show! It’s the perfect way to kickstart your weekend with a good dose of humor.
🎤 What? Stand-Up Comedy Show
📍 Where? The Theater Movenpick Media City
📅 When? Friday, May 16
🎟️ More deets on ticketsmarche
Fancy a Night of Classical Music?
If classical music is your thing, Hiba Tawaji is here to serenade you with a night of soul-stirring melodies. An evening of elegance and beauty awaits.
🎶 What? Hiba Tawaji Concert
📍 Where? Hyde Park
📅 When? Thursday, May 15
🎟️ More deets on tazkarti
Unleash Your Inner Artist at Cairo Photo Week
Photography lovers, this one’s for you. Cairo Photo Week is showcasing stunning exhibitions that will take you on a visual journey. Don’t miss out on this celebration of art and creativity!
📸 What? Art Exhibition
📍 Where? Cinema Radio
📅 When? Everyday until May 18
🎟️ More deets on ticketsmarche
Bubblegum Kollective Are Bringing 90s Throwbacks!
Get ready to groove to the beats of the 90s! The Bubblegum Kollective will be taking you back in time, and trust us, it’s going to be a nostalgia-packed night.
🕺🏻 What? 90’s Concert
📍 Where? Cairo Jazz Club 610
📅 When? Wednesday, May 14
🎟️ More deets on @cairojazzclub610
Wash Your Pain Away at Mina Nader’s Interactive Comedy Therapy
Laughter is the best therapy, and Mina Nader is here to prove it! If you need to shake off the stress, his comedy therapy show is just what the doctor ordered.
🎤 What? Stand-Up Comedy Show
📍 Where? Theatro Arkan
📅 When? Thursday, May 15
🎟️ More deets on ticketsmarche
Need Some Company Time with Your Loved Ones? How About a Punch Needling Sesh?
Unleash your creativity and bond with your loved ones in this fun workshop. Punch needle your way through the weekend and leave with a masterpiece to cherish!
🧶 What? Punch Needle Workshop
📍 Where? Rustic Gallery, New Cairo
📅 When? Friday, May 16
🎟️ More deets on @rusticgalleryeg
Calling All Ladies! I Make This Bazaar is Comingggg!
Ladies, it’s time to treat yourselves! This shopping bazaar has everything from trendy fashion to unique accessories. It’s the ultimate destination for a retail therapy session this weekend.
🛍️ What? Shopping Bazaar for the Ladies
📍 Where? Royal Park, Sheikh Zayed
📅 When? Friday and Saturday, May 16 & 17
🎟️ More deets on @imakethis_egypt
Angham! That’s All That Needs to Be Said
Angham is gracing the stage this Friday. If you haven’t seen her live yet, this is your chance. Prepare for a musical night you’ll never forget!
🎶 What? Concert
📍 Where? Fountain Theatre
📅 When? Friday, May 16
🎟️ More deets on tazkarti
LOVIN SHARABLES
🍿 Sharable bits and tips!
At 1:51 AM, a 6.4 magnitude earthquake struck 631 km north of Rashid, shaking Egypt but no reported damage or casualties.
It’s like the cat just knew she was a safe soul, and the way it melted into her hug? Pure magic. Sometimes, you don’t choose the cat… the cat chooses you. 🖤✨
Who said you gotta sacrifice fashion for comfort?😍
When she saw two kids hurting a crow, this kind-hearted lady didn’t just walk away, she stepped in, rescued it, and nursed it back to health.
Mo salah & the Liverpool squad have been enjoying some time off in Dubai🤩
Not every hero wears a cape… some just step out of the car and make someone’s day 💫📸

MERCH
🌞 Lovin Merch: Summer Picks!

When you’re out, running errands and simply Lovin your life, you have your handy dandy flask to keep your drinks cool. You’ve got your cap to shade you from the sun, your notebook to record your brightest ideas.
Anything and everything that’ll remind you that you’re lovin’ life, there’s a Lovin Merch product for you.
Click here to add them goodies to your cart.
LOVIN CAIRO SHOW
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