Sabah El Kheir and HAPPY SUNDAY, FAM! 🌞 What a weekend, huh? 2024 is serving non-stop vibes till the very last second! 🔥 Can we talk about Mohamed Ramadan headlining COACHELLA? Yup, it’s happening! Plus, the Cairo Film Festival closing night was straight-up GLAM CENTRAL—those ladies? Total jaw-droppers. 😍 And that’s just the tip of the iceberg—so buckle up, 'cause this ride is about to get even wilder! 🎢✨

GOSSIP

🎤 Mohamed Ramadan Is Going To Perform At Coachella.. And Its Raising Eyebrows!

• Egyptian superstar Mohamed Ramadan is making waves as he’s confirmed to perform at the iconic Coachella Festival this year! 🤯🎤

• 🌟 Set to share the stage with global music icons like Post Malone and Travis Scott, Ramadan’s appearance at the event has left fans both surprised and intrigued

• Some fans expressed shock and disappointment, questioning why Egypt hasn’t seen more representation at such a major international platform 🤔

• Others rallied in support of Ramadan, celebrating his achievement as a milestone for Egyptian music 🎤🇪🇬

• Social media quickly lit up with memes, as Egyptians humorously weighed in on the unexpected debut 😅

• No matter the mixed reactions, one thing’s for sure – Ramadan’s Coachella debut is bound to be a historic moment for Egypt 👑

SEND THESE TO YOUR BESTIE!

🍿 Sharable bits and tips! 

• Would you have the courage to sing out loud like these girls did in the middle of the cinema?

• Love in the air! Check out Ahmed Saad and Youssra exchanging sweet words💕 

• The long-awaited monorail has finally hit the streets of Cairo in its trial run, turning heads and stealing the show! 🚝✨

• Crashing a celebration isn’t just a skill—it’s an Egyptian instinct. We live for the party! 🎊🇪🇬

LOVIN FASHION

✨ 16 Stunning Ladies Who Totally Owned The Red Carpet At The Cairo Film Festival Closing!

• The CFF’s red carpet was a dazzling spectacle of style, glamour, and fierce fashion, and 16 incredible women totally stole the spotlight 🔦

• From jaw-dropping 😮 gowns to iconic moments 👌🏻, here’s the roundup of the stunners who turned heads and left us all obsessed!

• 16. Lekaa El Khamissi: 💥 Straight-up stunnin’

• 15. Johara: 🌟 The surprise of the night!

• 14. Rania Youssef ✨ Serving pure magic with this gorgeous look!

• 13. Yasmina Elabd: 💫 Just look at her!

• 12. Nourhan Mansour: 🔥 With a dress as fierce as her vibe!

• 11. Dorra Zarrouk: 🍽 Straight up ate and left no crumbs!

• 10. Nagla Badr: ❤️ The lady in red

• 9. Kinda Alloush: 🎩 If elegance had a face, it’d be hers!

• 8. Rania Mansour & Tuana: 💞 The unstoppable mom-and-daughter dream team!

• 7. Mariam ElKhosht: 👸 She. Is. An. Absolute. Princess!

• 6. Amina Khalil: 🌙 Serving full-on goddess vibes!

• 5. Gihan El Shamashergy: 👑 A total queen in human form!

• 4. Sandy: 🎥 Giving Souad Hosny vibes in this dress!

• 3. Youssra: ✨ Just WOW. WOW. And… WOW!

• 2. Elham Shahin: 💎 Bringing on the bling!

• 1. Laila Elwi: 🔥 Serving looks and dropping jaws

NEWS

Mohamed Rahim Passed Away… But Could There Be Any Criminal Factors Involved In His Death?

• The music world is mourning the untimely passing of Mohamed Rahim, one of Egypt’s most beloved and talented composers

• At just 45 years old, Rahim left an indelible mark on the Arab music industry with his soulful melodies and timeless compositions

• But as condolences poured in, some eyebrows were raised over details surrounding his passing. Could there have been more to the story?

• When the health inspector filed an initial report, it included observations that caught the public’s attention

• The examination revealed: Swelling of the body - Facial discoloration - Minor blood discharge from the nose - Scratches on the right palm - A small wound at the corner of the mouth - Bruises on the left leg

• While the details initially raised curiosity, authorities were quick to step in and clarify

• A security source confirmed that Mohamed Rahim’s death was due to natural causes, putting to rest any rumors of criminal involvement

• Click here to know more details

SNIPPETS THAT’LL CATCH YOUR HEART

🍿 Sharable bits and tips! 

• This kiddo is the cutest little ball of sunshine you’ll see all day—total heart-stealer! ☀️😍

• Tamer Hosny had the crowd swimming in waves of nostalgia after this performance! 🎭 He just performed 'Ya Waad Ya T'eel' to the one and only Hussein Fahmy! 🌟

• This man’s relentless efforts to save a stray cat is by far the most heartwarming thing! 🥹

• @n_abubakr’s warming up to cats proves that giving cats a chance is always a good idea!

LOVIN FAV’S

🍿🎬 10 Must-Watch Winter Films For The Best Snuggling Marathon!

• Get cozy ☕️, grab some popcorn 🍿, and dive into our curated list of New Year’s favorites! 🎬

• 10. Falling for Christmas: For new Christmas movies on Netflix, look no further than Falling for Christmas 🎄

• 9. Holiday Rush: This is one heartwarming family comedy movie that you can catch on Netflix 👌🏻

• 8. When Harry Met Sally: What’s a movie night without some romance? And this one is serving up A LOTTT 🥰

• 7. New Year’s Eve: The movie captures the energy and possibilities of New Year’s Eve with humor and loveee 💕🎉

• 6. The Holiday: This feel-good gem beautifully ties together the magic of Christmas and the fresh hope of a brand-new year! 🎄✨ 

• 5. About Time: A young man finds out he can time-travel (crazy, right?) and uses it to level up his relationships. It’s heartfelt, funny, and a total must-watch! ⏳💕

• 4. Bridget Jones’s Diary: Bridget’s New Year’s resolutions turn her life into a comedy of epic fails—fingers crossed your year goes a little smoother! 🤞🏻😂

• 3. Crazy Rich Asians: A classic that you gotta rewatch! 🍿

• 2. Knives Out: Feel like playing detective? 🕵️‍♂️ This murder mystery is right up your alley! 🔍

• 1. The Princess Switch: Vanessa Hudgens playing two roles in one movie—what more could you possibly ask for? 😍

• Catch Christmas Lights around Cairo: Cairo transforms into a festive city adorned with vibrant lights and decorations 🎄

COMMTEXT

👀 Out of Commtext

• You seem lost 🤔 Click here for context

MERCH

🌞 Lovin Merch: Summer Picks!

• When you’re out, running errands and simply Lovin your life, you have your handy dandy flask to keep your drinks cool. You’ve got your cap to shade you from the sun, your notebook to record your brightest ideas.

• Anything and everything that’ll remind you that you’re lovin’ life, there’s a Lovin Merch product for you.

• Click here to add them goodies to your cart.

VIDS

 🎥 Daily Dose of The Lovin Cairo Show

SUPPORT

🙌🏼 Support a good cause

• Your donations do more than just support us—they're changing lives around the globe. Every contribution helps us tell impactful stories, amplify unheard voices, and highlight important issues.

• Together, we're making a global impact. Thank you for helping us create a better world through powerful media!

👋 Hello, That’s me - your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.